media media

• Who is associated with the study of signs in semiotics?

  Ferdinand de Saussure
• What is the term used for the representation of women in traditional roles in media?

  Dominant ideology
• How does liberal feminism view the role of mass media?

  As a socializing agent that communicates dominant values
• What learning process did Albert Bandura describe that relates to media representation?

  Symbolic modelling
• What is the concern regarding the superwoman stereotype in media?

  It distorts reality by presenting an unattainable ideal
• What do radical feminists argue about the social system?

  It is designed to let men dominate and oppress women
• How do radical feminists view the control of media?

  As being operated by male owners for patriarchal benefit
• What does the Bechdel test measure?

  The representation of women in film
• What is the argument for women creating their own means of communication?

  To challenge patriarchal narratives in media
• What does socialist feminism focus on regarding power imbalance?

  The intersection of gender and social class
• What did Theresa May advocate for to address the gender pay gap?

  An investigation and task force for flexible working
• How do socialist feminists view media institutions?

  As ideological instruments of capitalism and patriarchy
• What is van Zoonen's view on the representation of women in media?

  It is often unrealistic and narrow
• What does van Zoonen suggest about the portrayal of women in traditional media?

  It does not reflect the complexities of women's desires
• What does bell hooks argue about mainstream feminism?

  It often ignores the diverse experiences of women
• How does van Zoonen criticize feminist models of communication?

  They assume the audience is passive and easily influenced
• What is the binary definition of gender according to van Zoonen?

  It is based on sex differences, defining femininity and masculinity
• How does Judith Butler's idea relate to van Zoonen's view on gender?

  Both argue that gender is a performance shaped by society
• What are the key perspectives in feminist discourse according to Liesbet van Zoonen?

  • Liberal Feminism: Focus on traditional roles and media as a socializing agent.
  • Radical Feminism: Rejects traditional roles, emphasizes male dominance in media.
  • Socialist Feminism: Examines gender and class intersectionality for power imbalance.
• What are the criticisms of media representation of women according to van Zoonen?

  • Unrealistic portrayals (e.g., femme fatale).
  • Narrow representation does not reflect diverse experiences.
  • Stereotypes reinforce societal norms.
• What are the implications of the Bechdel test in media analysis?

  • Measures female representation in films.
  • Highlights gender bias in storytelling.
  • Encourages more complex female characters.
• What are the aims of feminist discourse in media according to van Zoonen?

  • Challenge patriarchal narratives.
  • Promote diverse representations of women.
  • Encourage women to create their own media.
• What are the key criticisms of audience theory in feminist discourse?

  • Assumes audiences are passive.
  • Ignores active interpretation of media.
  • Dismisses women's interests as false consciousness.
• What are the implications of gender as a construct according to van Zoonen?

  • Gender roles are culturally and historically dependent.
  • Challenges the naturalization of gender stereotypes.
  • Supports the idea of gender performance.
• What are the key themes in Liesbet van Zoonen's feminist perspectives on media?

  • Representation of women in traditional roles.
  • The impact of media on gender identity.
  • The need for alternative feminist narratives.
• What are the implications of the intersection of gender and social class in socialist feminism?

  • Highlights power imbalances in society.
  • Advocates for reforms in the labor market.
  • Calls for a separate feminist media output.
• What are the key components of feminist discourse according to Liesbet van Zoonen?

  • Liberal, radical, and socialist perspectives.
  • The role of media in shaping gender roles.
  • The importance of diverse representations.
• What are the implications of the male gaze in media representation?

  • Reinforces patriarchal views.
  • Affects women's identity construction.
  • Limits the portrayal of women's experiences.
• What is the significance of flexible working in addressing gender inequality?

  • Supports work-life balance for parents.
  • Aims to reduce the gender pay gap.
  • Empowers women in the labor market.