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Psychology
7. Research Methods
Sampling
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Cards (21)
What is the first step a researcher must take regarding participants in an investigation?
The researcher needs to decide how they
select
participants.
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What is the definition of a population in research?
The population is a group of people from whom the
sample
is drawn.
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If a sample is taken from sixth formers in London, to whom can the findings be applied?
The findings can only be applied to that certain
group
of people.
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What are the various methods a researcher can use to select participants?
Opportunity sampling
Random sampling
Systematic sampling
Stratified sampling
Volunteer sampling
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What is opportunity sampling?
Participants are recruited
conveniently
as they are available at the time of the study.
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How does random sampling ensure fairness in participant selection?
All members of the
population
have the same
equal chances
of being selected.
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What method is used in random sampling to select participants?
A
random number table
,
generator
, or lottery method is used.
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What is systematic sampling?
A predetermined system is used to select every
nth
member from the sampling frame.
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What is a strength of opportunity sampling?
It
is an easy method of recruitment that is time-saving and less costly.
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What is a limitation of opportunity sampling?
It is not representative of the whole population, hence lacks
generalizability
.
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What is a key limitation of random sampling?
Researcher bias
can be present if the selection is not truly random.
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What is volunteer sampling?
Participants
self-select
to take part in the study, often in response to an advertisement.
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What is a strength of volunteer sampling?
It provides quick access to willing
participants
, making it easy and not time-consuming.
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What is a limitation of volunteer sampling?
It may attract a particular profile of a person, affecting
generalizability
.
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What could influence participants' seriousness in a volunteer study?
Motivations
like money could drive participation, influencing the
results
.
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What is stratified sampling and its process?
Composition of the sample reflects varying proportions of subgroups (
strata
).
Identify strata.
Calculate required proportion for each stratum.
Select sample at random from each stratum using a
random selection method
.
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What is a limitation of stratified sampling?
A complete representative representation of the target population is not possible.
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What is a strength of stratified sampling?
It produces representative data due to the
proportional
strata, hence
generalization
is possible.
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What is a limitation of volunteer sampling regarding participant selection?
Participants can refuse to take part, leading to an
unrepresentative
sample.
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What is a strength of volunteer sampling regarding participant cooperation?
As participants are
willing
to take part, they are more likely to
cooperate
in the study.
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What is a limitation of systematic sampling regarding bias?
It is not truly
unbiased
unless a
random number generator
is used.
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