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Psychology
7. Research Methods
Levels of Measurment
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Cards (15)
What are the three levels of measurement for quantitative data?
Nominal
,
ordinal
, and
interval
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What does nominal data represent?
Categories
where each item can only appear in one category
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Why does nominal data not enable sensitive analysis?
Because it does not yield a
numerical result
for each participant
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What is an example of ordinal data?
A
ranking scale
from 1 to 10
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What is a weakness of ordinal data?
It lacks
precision
due to being based on
subjective
opinions
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What characterizes interval data?
It is based on
numerical scales
with equal units of
precisely defined size
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Why is interval data considered the most sophisticated form of data?
Because it is based on
objective measures
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What is required for the use of a parametric test?
Interval data
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What are the appropriate measures for each level of data?
Nominal
:
Mode
Ordinal
:
Median
Interval
:
Mean
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What measures of dispersion are associated with each level of data?
Nominal
: n/a
Ordinal
: Range
Interval
:
Standard Deviation
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What is the measure of central tendency for nominal data?
Mode
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What is the measure of central tendency for ordinal data?
Median
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What is the measure of central tendency for interval data?
Mean
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What is the measure of dispersion for ordinal data?
Range
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What is the measure of dispersion for interval data?
Standard Deviation
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