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Psychology
7. Research Methods
Questionnaires
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Cards (24)
What are the two types of questionnaires?
Open Question
and
Closed Question
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What is an Open Question in a questionnaire?
It allows
participants
to answer freely without restrictions
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What type of data does an Open Question collect?
Qualitative data
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What is a Closed Question in a questionnaire?
It consists of questions with a fixed number of
responses
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What type of data does a Closed Question collect?
Quantitative data
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What are examples of Closed Questions?
Likert scale
Rating scales
Fixed choice scales
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How does a Likert scale function?
Respondents indicate their level of
agreement
with a statement
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What is the purpose of a rating scale in questionnaires?
It allows
respondents
to identify a value representing their feelings
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What are fixed choice scales in questionnaires?
They include a list of options for
respondents
to choose from
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What are the strengths of using questionnaires?
Rich in
depth
and detail
Useful for
sensitive topics
Easy to
analyze
and compare data
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What are the limitations of using questionnaires?
Difficult to convert to
statistical data
Lack of depth and detail
Can be limiting for
participants
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What are additional strengths of questionnaires?
Cost-effective
Gathers large amounts of data quickly
Researcher presence not required
Responses can be
anonymous
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What are additional limitations of questionnaires?
Uncertainty about
target population's
responses
Time-consuming to design
Validity
issues due to biases
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What biases can affect questionnaire responses?
Social desirability bias
Participant bias
(time, age, gender)
Response bias
(acquiescence bias)
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What factors should be considered when constructing questionnaires?
Clarity of questions
Avoiding
jargon
and leading questions
Sequencing questions appropriately
Including
filler questions
Conducting a
pilot study
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What are the two main types of interviews?
Structured
and
Unstructured
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What characterizes a Structured interview?
It involves
predetermined
questions asked in a specific order
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What is a key strength of Structured interviews?
Standardization
is possible
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What is a key limitation of Structured interviews?
Interviewer bias
can affect the results
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What characterizes an Unstructured interview?
Questions develop as the interview
progresses
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What is a strength of Unstructured interviews?
They allow for more
depth
and detail in responses
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What is a limitation of Unstructured interviews?
Data analysis can be difficult due to
irrelevant information
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What is a Semi-Structured interview?
Most questions are
predetermined
Interviewer can ask follow-up questions
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What factors should be considered when constructing interviews?
Recording information methods
Ethical issues (
informed consent
,
confidentiality
)
Appropriate location for comfort
Starting with
neutral questions
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