Brainstorming

• Good technique for generating ideas and stimulate creative thinking whether you have a lot of ideas to begin with or your mind is ‘blank’.

  Helps organise and gather ideas into a more manageable structure

  Usually undertaken as a group as this is more effective in exploring different points of view

  Focus is on quantity not quality
• Process – Key Stages


  Planning — identify the purpose of the brainstorming session, consider the size of the group, invite suitable people to take part

  Conducting — get group to rephrase the question, have a warm-up session, establish rules, set a time limit, avoid moments of silence and maintain momentum, record every thought

  Summary — discuss most unusual ideas, disregard weakest ideas, and identify most promising ideas