price

• Psychological 


  Customer thinks price is lower than it really is

  Eg £9.99
• cost plus


  business makes a profit by marking up a product
• penetration 


  price initially low then raised over time
• promotional 


  prices reduced for short amount of time
• Demand oriented 


  Low if demand is low

  High if demand is high
• destroyer


  kept low to eliminate competition
• market skimming 


  price initially high then gradually lowered
• high / premium 


  signals luxury or quality and intentionally had price higher than rivals
• competitive


  setting price at same level as competitors and competing on other things like convenience and customer service
• low pricing 


  set below market price to attract customers

  can be associated with low quality even when its not the case and may put some customers off