promotion

• Advantages of TV

  • Large geographical area
  • Demonstrations can be shown
  • Can be memorable
• disadvantages of TV

  • very expensive
  • viewers may not watch ads
• advantages of radio

  • large geographical audience
  • cheaper than TV
• disadvantages of radio

  • no demonstrations
  • listeners can tune out and not pay attention
• advantages of newspapers / magazines

  • reach target markets
  • readers often keep so see multiple times
• disadvantages of newspapers / magazines

  • can be expensive
  • no demonstrations
  • easy to ignore
• online advantages

  • cheap
  • global audience
  • targeted to specific audience
  • demonstrations can be shown
• online disadvantages

  • high competition
  • technical problems
  • can’t handle products before purchase