Big issue

• The big issue prides itself as being magazine with a social conscience for those with a heart
• Readers who want to actively be involved in social change but helping those less fortunate them but in a manner which empowers them. It appears more unconventional than it's competitors
• Most publications funded /supported charities tend to be produced by amateurs. The big issue is edited and written and designed by newspaper professionals giving if the asethetic of a legitimate and appropriate piblicsyion
• The big issue provides itself on its unique distribution method. Offering proud vendors a chance to develop their own micro business regardless of their financial problem helping them to help themselves
• The big issue tends to focus on a whole variety of issues and is fully inclusive of all ages, genders race, sexuality. It's 50/50 male! Female readership split eh ulr be testament it's multipurpose appeal
• Due to its high profile connection to its charitable foundation. The big issue attracts a different more exclusive palette of audiences and politicians as they are often more willing to contribute
• Often promote business and products created start organisation promote homelessness or business funded by charitable organisation in keeping with its positive support of cause
• Asethetic and composition: the main image flashing lights in a consumerist LED panel emphasing glamour and entertainmentbgiving a sympathetic man made emphasis to cover
• The 25 is centrely framed dominating in a bold celebratory and authoritative fashion against the dark night partially illuminated by stars in sky.
• the contrast of lights on dark sky contrasts and draw the eye
• yellow and greys are a secondary colour asethetic . emotive use of term revolution but removed from problematic communist associations
• masthead; the house style of themagazine is an uppercase block , the colour is changed from the standard red to grey for this special edition. the usual red has connotations of labour /socialist support whilst this issue features a brief interview with conservative pm theresea may , thus the masthead signfies a pollitically neutral stance
• the tagline of a hand up not a hand out has alliterative emphaiss on self-responsibility reflecting the ethos of the magazine rather than encouraging the perception of the benefits reliant culture of modern society
• strapline ' special anniversary editon; strapline as a unique selling point in the same grey neutral asethetic as the masthead (stylish motif)
• along the bottom of the front page a series of interview of cultural architects with a social considence and varying political ideologies are listed as featuring inside this issue
• they include

  . conservative Theresea May , labour Sadik Khan, gree Caroline Lucas, SNP nicola surgeon , liberal democrat
• celebrity : Andy Murray , Sir Alex Ferguson , Jon Snow , Julie Walters
• politics: the big issue is seen as a positive initiave across the political spectrum from left, centre and right
• left: the big issue helps the marginalised and poor in society
• centre: opportunities for connections to cooporate industries
• right gives the poor a purpose and a job to make a livivng for themselves
• semiotics , throughout the content of the big issue it is apparent that there exists multiple connotations as to the combination of images and texts created throughout the magazine creates a fairly unaminous message of triumph over adversity and support the concept of self-help
• front page , the 25 in LED lights creates a hollywood sense of glitz and glamour promoting an exaggerated sense of sucess and achievment .
• the various images supporting the headings and main copy relating to each each ex-vendor is individually staged to better show their strength of character eg Marvine Newton shot in high key lighting wearing a red dress with bright jewellery (signifying new found wealth)
• Structuralism- the binary oppositions within the big issue tend to focus on the + outcomes experienced by vendors through the efforts of the magazine and associated charities , almost a before and after version promoting acheivment , employment/unemploymet , success/failure, charity( handout) social enterprise (hand up ) etc
• the big issue's cover here is one of extreme celebration ad success reflected through the ' 25 years of a publishing revolution' logo emblazoned across it. the complete absence of actual photgraphic images hinting at celebrities inside ( the copy block at the bottom of the page informs the audience of this)
• front page the neutral colour scheme switches the magazine to apolitical. the yellow addition of plus ... thousansa and thousands of vendors ' to remind the readers to never lose sight of the big issue all too explicit ideology
• grayson perry : feature interviews with popular artist and potter Grayson Perry , touching on his cross-dressing in a non judgemental manner and his early experiences of being homeless . interview conducted in a textbook q and a fashion question in bold answer in standard font
• Grayson Perry: smaller pictures on copt heavy page used to contextualise some of his answers . References to perry's transvestism are used to a manner to normalise this behaviour and provide cultural diversity whilst still framing him as a hetrosexual men ( he is married whilst framing him as hetrosexual man ( he is married with children) .
• grayson perry- uses of coloquial lang including swearing , along with descriptions of his upbringing suggests the subject is from working class background .
• Happy birthday - british prime minister Theresa May leads tributes to the big issues 25th anniversary creating an almost hierachal article with the PM's praise taking centre stage in a traditionally left wing publication
• ' the big issue has been an incredible force for good in Britain'
• what to follow is several pages of famously recognisable well-wishers . a mixture of politicians , actors , musicians, celebrities , sports personalities writers etc are combined to create a sense of solidarity for the cause whatever their various political or ideological beliefs or disagreements they all testify as to the sucess of the big issues bussiness model
• moving on , a free page fact-file on featured ex-vendors and their life after the big issue . Essentially a positive call-back of the success stories which the publication can partly contribute their contribute towards .
• moving on each photograph best represent the nature of each stories success marvine Newton has become a youth charity boss therefore her photgraph is of her in a big bussiness chair . the stories structure too , description followed by empowering quote of their experiences
• ' no soggy bottoms here' proof that the big issue business model works in the form of an article about vendors being integrated into the profesional workplace . not only justfies the ideology of the magazine but also from a synergy perspective provides proof of the effectiveness of the charity arm of the organisation - the big issue foundation
• the anchorage of the crumbs in the corner of the page to connote the food related focus of the article , coupled with both the lawrger picture of two featured vencedors and the inset photograph of the same two trainees surrounded by the permanent members of staff reinforce the positive promise of possible employment
• soggy bottom - be mindful of the yellow ' moment in time' segment in the top right as a flashback feature of the anniversary issue
• What is the main focus of the big issue publication system?

  The creation of personal relationships with vendors
• How does the big issue publication system personalize vendors?

  By featuring their personal stories