types of data

• What is quantitative data

  Numerical data
• whats a strength of quantitative data?

  • easy to analyse
  • scores can be converted into averages
  • easy to compare to groups and conditions
• whats a weakness of quantitative data?

  • lacks detail and depth
  • only learn 1 aspect of their answer
  • lacks validity
• what is qualitative data

  • words NOT numerical
• what are strengths of qualitative data?

  • more depth and detail
  • can express their thoughts and emotions
  • gain a better insight
• what are weakness of qualitative data?

  • more difficult to analyse
  • researcher bias
• what is primary data ?

  • collected first hand
• what is a strength of primary data ?

  • data collected solely for the aim of the research
  • design research around what data needs to be collected.
• what is a weakness of primary data ?

  • time and effort
  • secondary data is easier to reduce time.