final real world examples

• 2.4 anchoring bias

  australian supermarket food sales
• 2.4 nudges

  australian supermarkets health ratings + food location
• 2.4 default choice

  organ donors:

  UK yes: >90%

  US no: <40%
• 2.4 mandated choice

  illinois: organ donors on drivers license

  60% participation
• 2.4 business objectives - corporate social responsibility

  ben and jerry's fair trade
• 2.5 price elasticity of demand

  fast food low <1

  luxury cars high >1