Claims that the spread of global consumer culture based on certain products and brands has undermined the significance of national states and boundaries.
This has led to the idea of a monoculture.
Against culture globalisation
Some argue that rather than creating a global monoculture of sharedvalues and diversity, the opposite has occurred.
Individuals have become resentful of vapidconsumerism that the 'McWorld' represents.
Identity Culture
After the financial crisis and subsequent austerity, identity politics rose in popularity with world leaders promoting their own cultures and promising to protect their state against alien influences.
