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social influence
conformity
explantations for conformity
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A03
psychology paper 1 > social influence > conformity > explantations for conformity
4 cards
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deutsch & gerard 1955?
created
dual process dependency model
to explain
compliance
&
internalisation
proposed
2 explanations
to why people
conform
name the 2 explanations for conformity?
normative social influence
informational social influence
explain normative social influence?
explains
compliance
person
conforms
as its
socially rewarding
/
gain approval
group can
socially punish
through
exclusion
from
group
individual
changes
public
behaviour not own
private beliefs
motivated
by need to be
liked
how is nsi shows in aschs study?
participants claimed they
conformed
due to
distortion
in
action
only changing their
public response
explain informational social influence?
explains
internalisation
person
conforms
as they want to
gain knowledge
/
believe
someone else is
right
this is
more likely
when individual has
doubts
about their
own knowledge
/judgements
changes
public behaviour
&
private beliefs
motivated
by need to be
right
how is isi shown in aschs study?
participants reported
distortion
in
judgement
so
changed
their
response
to
fit majority
when
unsure
of their
own judgement
2 * for explanations of conformity?
evidence
to
support nsi
from
aschs
study
evidence
to
support isi
from
lucas
study
2 X for explanations of conformity?
does
not
account
for
individual differences
evidence
to
contradict
from
abrams study
* supporting evidence from ashs study?
found that participants showed
compliance
as they has their own
private beliefs
but changed
views publicly
to
fit in
with
group
after participants said they
conformed
to
gain approval
&
avoid disapproval
valid
aschs
study provides evidence that people
conform
due to
nsi
based on their
need
to be
liked
* supporting evidence from lucas et all 2006?
asked
students
to answer
range
of
easy
/
hard
math
problems
found there was
more
conformity
amongst group when answering
harder
questions
compared to
easy
ones
students
more
likely
to
conform
when they found answer
more
complex
valid
shows that isi is
accurate
as lucas showed that people
conform
since they
doubt
their
own
judgements
&
believe
others to be
right
X ignores individual differences?
not
everyone
will
conform
due to
isi
- only explains why people of
lower intelligence conform
nsi
- only explains why people with
lower self esteem conform
as they may feel need to be
accepted
, more so than individual with
high
self
esteem
?
population
suggests people with
lower
intelligence
/
self
esteem
will
definitely
conform
does not explain why
everyone
conforms
so cannot be
generalised
to
wider
population
X contradictory evidence from abrams?
other factors
such as whether
person
has things in
common
with
group
may play a
role
in their
motivation
to
conform
abrams
found there was
7 times
as much
conformity
when
other group members
were
part of participants
in
group
(
friend group
) rather than
out group
? valid
fails to consider
complexity
of
conformity
suggesting it
lacks explanatory power
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