social change

• What is social change?

  Social change occurs when whole societies adopt new attitudes, beliefs, and ways of doing things.
• What are the six key steps that lead to social change according to research?

  They are drawing attention, consistency, deeper processing, the augmentation principle, the snowball effect, and social cryptomnesia.
• What are the six key steps that lead to social change?

  1. Drawing attention
  2. Consistency
  3. Deeper processing
  4. The augmentation principle
  5. The snowball effect
  6. Social cryptomnesia
• How did the Civil Rights marches draw attention to social issues in the 1950s?

  They provided social proof of the problem of segregation.
• Why is consistency important for social change?

  Consistency in a group's view increases the likelihood of social change.
• What was the status of the population involved in the Civil Rights movement at the time?

  Only a minority of the population were part of the movement.
• What does deeper processing entail in the context of social change?

  It involves making people think critically about the issue at hand.
• How did the Civil Rights marches influence people's thinking about social issues?

  They made people start to think about the unjustness of segregation.
• What is the augmentation principle?

  It states that if someone acts under constraints, their motive must be stronger than the constraints.
• How did individuals in the Civil Rights movement demonstrate the augmentation principle?

  They were willing to risk their lives for their beliefs.
• What is the snowball effect in the context of social change?

  It refers to the process where more people switch from minority to majority views, accelerating the rate of conversion.
• What significant legislative change occurred in 1964 related to social change?

  The US Civil Rights Act prohibited discrimination in all cases.
• What is social cryptomnesia?

  It is when people remember that change occurred but not how it happened.
• How does gradual commitment lead to social change according to obedience research?

  Small instructions lead to a higher likelihood of obeying larger instructions.
• What was a key finding from Milgram's study regarding obedience?

  Starting with a lower voltage led to significantly different results.
• What did Asch's research highlight about conformity?

  It highlighted the importance of having a confederate to resist social influence.
• How did advertisements during the COVID-19 pandemic encourage social change?

  They suggested that everyone else was staying home, encouraging others to do the same.