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Psychology
Social influence
Conformity asch
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Created by
Maya Kotecha
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Cards (14)
What was the aim of Asch's conformity study?
To find out if the
majority
of people would
conform
to an
obviously
wrong
answer
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What type of experiment was conducted in Asch's study?
A
lab experiment
in a controlled environment
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What was the independent
variable
(IV) in
Asch's
study?
What the
actors
said
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What was the dependent variable (DV) in Asch's study?
What the
real
participants
say
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What were the procedures followed in Asch's conformity study?
123
male
psychology
undergraduates
from
America
Split into groups of
6-8
, with
one
real participant and the
rest
confederates
Participants asked to identify which
line
length
was
closest
when it was
obvious
18
trials, with
confederates
giving wrong answers in
12
of them
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What percentage of the time did naive participants give the wrong answer?
36.8%
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What percentage of participants conformed at least once in Asch's study?
75%
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Why did most participants conform in Asch's study?
To avoid
rejection
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What are the limitations of Asch's study regarding population validity?
Participants were
all
American
male
students
Other research suggests
women
may be more
conformist
Findings may not generalize to
women
or other
cultures
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How does individualism in American culture affect conformity according to Asch's findings?
The
USA
is an
individualistic
culture
Less concern for social groups compared to
collectivist
cultures
May lead to lower conformity
rates
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What is the ecological validity issue in Asch's study?
The task was
artificial
Participants knew they were in a
research study
May have influenced their responses (
demand characteristics
)
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How did group size affect conformity in Asch's study?
Varied
the number of confederates from 1-15
Conformity increased to 31%
with
group size
Levels off after 3 confederates, suggesting 2/3 are enough to sway opinion
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What effect did introducing a dissenter have on conformity in Asch's study?
Conformity dropped to
25%
Presence of a dissenter freed naive participants
Suggests influence largely depends on
unanimity
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How did increasing the difficulty of the task affect conformity in Asch's study?
Increased task difficulty by making lines more similar
Conformity increased due to informational social influence (
ISI
)
Participants
looked for guidance in their responses
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