Corporate Social Responsibility

• The responsibilities that companies/businesses should gollow in order to maintain positive reputations and image.
• Philanthropic - contributing to charities with donations, volunteering, etc.
• Ethical - making sure their company is doing the right thing.
• Legal - making sure they comply with the law and regulations so it is safe and fair.
• Economic - ensuring their business remains profitable and financially stable.
• Deceptive & Misleading Advertisement (Legal):

  • Fine print
  • Before and after advertisements
  • Tests and Surveys
  • Packaging
  • Special Offers
  • Bait Advertising
• Ethical Issues:

  • Truth in advertising
  • Children's advertising
  • Invasion of privacy
  • Creation of needs - materialism
  • Product placement