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Gender
Influence of Culture and Media
Media
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Created by
Billy Dudden
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Subdecks (1)
Evaluation
A Level > Psychology > Gender > Influence of Culture and Media > Media
3 cards
Cards (6)
Role models
Symbolic modelling
- people's attention drawn to
same-sex
role models
Those in the media have high
status
which makes them more likely to become a role
model
Vicarious reinforcement
- men and women rewarded for
gender-typical
behaviour
Modelling
and
vicarious reinforcement
Bussey
and
Bandura
- rigid gender
stereotypes
common in
media
;
Furnham
and
Farragher
- women shown in
domestic
roles
Gendered representation increases the
likelihood
of learning and seeking to reproduce
gender-typical
behaviour
Repeated
exposure
increases
self-efficacy
Self-efficacy
- cognitive approach
Through
ARMM
, viewer becomes confident to repeat GT behaviour and gain
reward
GST
suggests children build and strengthen
schemes
through
gender-seeking
behaviour
Children become loyal to their favourite
characters
and
shows
, enabling them to build complex gender
schemas
which shape
behaviour
See all 6 cards