Subdecks (1)

Cards (6)

  • Role models
    • Symbolic modelling - people's attention drawn to same-sex role models
    • Those in the media have high status which makes them more likely to become a role model
    • Vicarious reinforcement - men and women rewarded for gender-typical behaviour
  • Modelling and vicarious reinforcement
    • Bussey and Bandura - rigid gender stereotypes common in media; Furnham and Farragher - women shown in domestic roles
    • Gendered representation increases the likelihood of learning and seeking to reproduce gender-typical behaviour
    • Repeated exposure increases self-efficacy
  • Self-efficacy - cognitive approach

    • Through ARMM, viewer becomes confident to repeat GT behaviour and gain reward
    • GST suggests children build and strengthen schemes through gender-seeking behaviour
    • Children become loyal to their favourite characters and shows, enabling them to build complex gender schemas which shape behaviour