Evaluation

Cards (3)

  • Support for media influence
    • Williams' Notel
    • After TVs were introduced, gender-stereotypical behaviour increased
  • Counterpoint to Williams
    • Stevens Aubrey and Harrison
    • Limited evidence for traditional gender stereotypes in TV programs
    • Therefore, Williams may have overstated the influence of TV
  • Research against media influence
    • Charlton - introduced TV to a community
    • No changes in aggressive behaviour
    • Pre-existing community values reduced the effects