Evaluation

• Support for media influence

  • Williams' Notel
  • After TVs were introduced, gender-stereotypical behaviour increased
• Counterpoint to Williams


  • Stevens Aubrey and Harrison
  • Limited evidence for traditional gender stereotypes in TV programs
  • Therefore, Williams may have overstated the influence of TV
• Research against media influence

  • Charlton - introduced TV to a community
  • No changes in aggressive behaviour
  • Pre-existing community values reduced the effects