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Influence of Culture and Media
Media
Evaluation
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Created by
Billy Dudden
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Cards (3)
Support for media influence
Williams' Notel
After
TVs
were introduced,
gender-stereotypical
behaviour
increased
Counterpoint
to
Williams
Stevens
Aubrey
and
Harrison
Limited evidence for
traditional
gender stereotypes
in TV programs
Therefore
, Williams may have
overstated
the influence of TV
Research against media influence
Charlton
- introduced
TV
to a community
No changes in
aggressive
behaviour
Pre-existing
community
values
reduced the effects