Media termonolgy

• What is a BIONICODE?

  A BIONICODE is something that communicates meaning, such as colours or sounds.
• How does the meaning of a BIONICODE change?


  The meaning of a BIONICODE changes according to the context in which it is used.
• What is an ACTION CODE?

  An ACTION CODE indicates that some action will follow in the narrative.
• Give an example of an ACTION CODE in a narrative.


  A couple being intimate in a bedroom while the camera shows the husband's car pulling up is an example of an ACTION CODE.
• What does ANCHORAGE refer to in media texts?

  ANCHORAGE refers to the words that accompany an image, giving it meaning.
• How does changing the caption affect an image?

  Changing the caption alters the way the audience interprets the image.
• What is the difference between a closed text and an open text?

  A closed text has an anchor that guides interpretation, while an open text allows for personal interpretation.
• What is the ARC OF TRANSFORMATION in a narrative?

  The ARC OF TRANSFORMATION refers to the emotional changes a character undergoes throughout the story.
• What does ASPIRATIONAL mean in media texts?

  ASPIRATIONAL refers to media that encourages the audience to desire more wealth and a higher social status.
• What is AUDIENCE SEGMENTATION?

  AUDIENCE SEGMENTATION is the division of a target audience based on diversity and range of programs.
• What is an AVATAR in gaming?

  An AVATAR is the player's representation of themselves within the game.
• What is BACK STORY in a narrative?

  BACK STORY provides background information about a character or event that occurs before the main narrative.
• What are BINARY OPPOSITES in media texts?

  BINARY OPPOSITES are examples of opposite values, such as good vs evil.
• What is BRAND IDENTITY?

  BRAND IDENTITY is the association the audience makes with a brand over time.
• What is a BROADSHEET?

  A BROADSHEET is a larger newspaper that publishes more serious news.
• What is the purpose of a CAPTION in media?

  A CAPTION explains the meaning of an image.
• What is CHANNEL IDENTITY?

  CHANNEL IDENTITY makes a channel recognizable and different from others.
• What does CONNOTATION refer to?

  CONNOTATION refers to the meanings attached to a description.
• What are CONVENTIONS in media texts?

  CONVENTIONS are the expected elements in a particular media text.
• What is CONVERGENCE in media?

  CONVERGENCE is the coming together of separate media industries due to technological advances.
• What are COVER LINES in magazines?

  COVER LINES suggest the content to the reader and often contain teasers.
• What is CROSS-PLATFORM MARKETING?

  CROSS-PLATFORM MARKETING is distributing a text across various media formats.
• What is a DEMOGRAPHIC CATEGORY?

  A DEMOGRAPHIC CATEGORY groups consumers by age, sex, income, and profession.
• What does DENOTATION mean in media texts?

  DENOTATION is the description of what can be seen or heard in a media text.
• What is DIEGETIC SOUND?

  DIEGETIC SOUND is sound that can be seen, like a gun firing.
• What is an ENIGMA CODE?

  An ENIGMA CODE increases tension by releasing bits of information.
• What does ETHNOCENTRIC mean in media coverage?

  ETHNOCENTRIC means focusing on stories closely related to the reader's concerns.
• What is ETHOS in media?

  ETHOS is what the channel believes in and its role.
• What is a FEATURE in a magazine?

  A FEATURE is one of the main stories in an edition of a magazine.
• What is a FLEXI NARRATIVE?

  A FLEXI NARRATIVE is a complex structure with interweaving storylines.
• What do the FOUR Cs stand for?

  FOUR Cs stands for Cross Cultural Consumer Characteristics.
• What is a FRANCHISE in media?

  A FRANCHISE is an entire series of films including the original and its sequels.
• Who are GATEKEEPERS in media?

  GATEKEEPERS are responsible for deciding which stories appear in newspapers.
• What is GENRE in media texts?

  GENRE groups media texts that share similar conventions.
• What does HEGEMONIC MALE REPRESENTATION refer to?

  HEGEMONIC MALE REPRESENTATION asserts that men hold the dominant social position.
• What is HORIZONTAL INTEGRATION?

  HORIZONTAL INTEGRATION is when a conglomerate consists of companies producing similar products.
• What is HOUSE STYLE in a magazine?

  HOUSE STYLE is what makes a magazine recognizable to its readers.
• What is a HYBRID GENRE?

  A HYBRID GENRE incorporates elements from more than one genre.
• What does HYPER REALITY mean?

  HYPER REALITY is a state where reality and fiction become indistinguishable.
• What is the HYPODERMIC NEEDLE MODEL?

  The HYPODERMIC NEEDLE MODEL suggests that audiences respond uniformly to media texts.