sales forecasting

Cards (5)

what is a sales forecast  
estimates the volume or value of future sales using market research or past sales data
what is the purpose of a sale forecast
avoid cash flow problems
free up management time
employ more workers
start a promotional activity
how to avoid cash flow problems  
accurately forecasting sales and building sales plan can help business manage their production
sales forecast will help business to write the income part of the cash flow forecast
factors affecting sales forecasts  
consumer trends
economic variables
actions of competitors
difficulties of sales forecasting  
dynamic markets
short term thinking