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Public Health and Health Promotion
maternal health and behaviour change
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Created by
Aminah Mirza
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Cards (22)
What is behaviour change?
Behaviour change occurs when someone does something new or different in a familiar situation.
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How do most behavioural decisions occur?
Most behavioural decisions happen at a
sub-conscious
level.
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What is reinforcement learning in the context of behaviour?
Reinforcement learning is when
behaviours
are based on what has been
done
before.
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What are the three components of how we make behavioural choices?
The Automatic Brain
(reflexes and habits)
The Motivated Brain
(
fear
,
lust
,
status
,
justice
)
Executive control
(planning and considering consequences)
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Why do people sometimes choose unhealthy behaviours?
People may choose unhealthy behaviours due to a psychological mismatch.
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What is psychological mismatch?
Psychological mismatch occurs when the reward from
unhealthy
behaviour is stronger than from healthy behaviour.
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What is the effect of interventions on health-related behaviours?
Interventions typically have
modest
effects and are more effective when grounded in appropriate
theory
.
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What does the COM-B model stand for?
Capability
: Psychological and physical capability to engage in an activity.
Opportunity
: External factors that make behaviour possible or prompt it.
Motivation: Brain processes that energise and direct behaviour.
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What does 'capability' refer to in the COM-B model?
Capability refers to the individual’s psychological and physical capability to engage in an activity.
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What does 'opportunity' refer to in the COM-B model?
Opportunity refers to all
external
factors that make behaviour
possible
or
prompt
it.
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What does 'motivation' refer to in the COM-B model?
Motivation
refers to all brain processes that energise and direct
behaviour
.
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What are the target behaviours identified for weight management interventions for women during pregnancy and postpartum?
Capability:
Health technology
and
smart wearables
.
Opportunity:
Lack of resources
for support during
perinatal
care.
Motivation: Family support and conflict between unhealthy habits and lifestyle change.
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What is motivational interviewing (MI)?
MI is a counselling method that enhances motivation through the resolution of
ambivalence
.
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What are the three critical components of motivation in MI?
The three components are
willingness
, ability, and
readiness
to change.
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What are the practitioner tasks within the Stages of Change model?
Precontemplation
: Raise doubt and provide harm reduction strategies.
Contemplation
: Weigh pros and cons and explore ambivalence.
Preparation
: Clear goal setting and realistic planning.
Maintenance
: Identify strategies to prevent relapse.
Relapse
: Renew contemplation and action processes.
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How is relapse viewed in motivational interviewing?
Relapse is normalized and seen as an opportunity to learn about maintaining
long-term
behaviour change.
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What is peer support in healthcare?
A flexible concept used across various
fields
.
Involves non-professional support from individuals with shared
experiences
.
Can include paid workers,
volunteers
, or other service users.
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What is the core theoretical construct underlying peer support?
Peer support is defined by the ability of people with similar experiences to offer
authentic empathy
and validation.
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What are the key components of the Theory of Planned Behaviour?
Behavioural beliefs
:
Consequences
of the behaviour.
Normative beliefs
:
Expectations
of others.
Control beliefs
: Factors that
facilitate
or
impede
behaviour.
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How do attitude and subjective norm affect intention in the Theory of Planned Behaviour?
More favourable attitudes and subjective norms strengthen the intention to perform the behaviour.
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What is the relationship between intention and behaviour according to the Theory of Planned Behaviour?
Intention is considered the
precursor
to behaviour when
actual control
exists.
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What does the graphical depiction of the Theory of Planned Behaviour illustrate?
It illustrates the relationship between
beliefs
,
intention
, and behaviour.
It shows how
attitudes
and
norms
influence intention.
It emphasizes the role of perceived control in behaviour execution.
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