Daily mirror

• The daily mirror is a British daily national tabloid newspaper. Established in 1903. The sun is thr mirrors main competitors which targets a similar socio - economic demographic but usually adopts a more right wing stance
• The daily mirror is one of the only newspaper that consistently supports the labour party and their policies
• As a mostly left wing newspaper the mirror has been largely critical of the Conservative government and it's handling of the corona virus pandemic
• The newspaper slogan the heart of Britain suggest that the newspaper stands up for the ordinary person and is key part of social, cultural life of the UK
• This edition of the newspaper deals with scandal surrounding allegations regarding parties and social gatherings held by the Conservative Party at a time when it's leaders had enforced strict restrictions on the people of England that prohibited such gatherings
• The story was first reported by the daily mirror in November 2021 and alleged that during that lockdown over the Christmas period in 2020 parties had been held at downing street some of which had been attended by pm BJ. This led to an inquiry being undertaken by senior civil servant Sue gray the results of which were published in Jan 2002
• The scandal surrounding these allegations came to be commonly known in the media as partygate. The suffix gate was first used in the water gate scandal in the US in the early 1970s which resulted in the resignation of present Richard nixon. Since been used to suggest a far reaching scandal usually related to politics of government
• On the date that this edition of newspaper was published it was reported that Sue gray had revealed that the metropolitan Police were investigated several possible breaches of lockdown by no10 and Boris Johnson had refused calls for his resignation
• All newspapers including the daily mirror reflect the social and cultural context in which they were produced.
• The choice to focus on this particular story also reinforces a common social theme for the newspaper us vs them politicians vs ordinary people in society the idea that government has issued rules that they feel don't have to abide by
• In the editorial the newspaper asserts itself as the voice of the British people allying withbthrm using the personal pronoun us in it makes look cheap and nasty
• The newspapers plug reflects a cultural context advertising a feature on the platinum jubilee reinforcing the cultural heritage of the UK
• The layout and design are conventional of this style of newspapers which is generally image led rather than text led. The masthead is bold and recognisable as a red top tabloid newspaper
• The typography chosen is strong and the name of the newspaper conveys messages about the paper may hold up a mirror to what is taking place in society
• Page is split is between the political story and a plug promoting the platinum jubilee feature with the political story taking prominence
• The slogan with the masthead heart of Britain suggests the role the newspaper has in society and that it cares about what is happening to people in the uk
• The sub-heading provide more information through the employment of numbers for more dramatic impact.
• Headline is brief and dramatic typical of the papers style and uses emotive language such as zero shame
• The strapline gray report fallout sums up the context of the story with negative connotations. The language used is emotive and reflects the values and attitudes of the newspaper and their political allegiance referring to Boris Johnson as shameless
• The mode of address is direct using colloquialsms such as cops and background bashes to engage with the target readership
• The image of Boris Johnson dominates the front page anchor the headline he appears unconcerned
• The newspaper reinforces this viewpoint with the inclusion of the caption 'I'm not going' suggesting his failure to take responsibility for what has happened
• The caption accompanying the image of labour leader keir starmer is crushing reinforcing the left wing stance of the newspaper
• It is relatively unusual to have all these features on the same page suggesting the story's importance
• The branding of the newspaper continues onto these pages with the use of colour red linking to the red top masthead.the subheadings pull quote and keir ststmers name are also in red pallete connoting the political allegiance of the newspaper
• The headline is large and emotive echoing the front page headline with the repitition of the word shame conveying the values and beliefs of the newspaper and it's opinion of what has happened
• The central images are emotive and dramatic juxtaposing the scene from the hospital ward with one of the pm looking furtive smiling holding a glass of wine
• The selection of these particular images further reinforces the point that members of the government broke rules while people were suffering. This tone is supported using direct quotations from ordinary people yelling theit own tragic covid - 19 stories
• The pull quotes in this section are emphasising using large quotation marks use lang that conveys the feeling of the newspaper continues to lie a mockery
• The language used across the double page spread vilified the government and their actions
• Binary opposites are used to reinforce the point quiet dignity set against lying bombast
• The editorial the voice of the mirror is more opinion led which can be seen in the stand first Boris Johnson is prepared to destroy and everybody around him to survive at all costs.
• Structuralism binary oppositions between the people and the Pm. This leads to the US vs them ideology of populism. The newspaper uses signs that are recognisable to audiences and connote meanings
• The way in which the event /social group /issue is represented will affect the audience response
• Newspapers are opinion leaders and will influence how audiences may respond to the issue /event
• The construction of the representation of the event and key players on the front page is dominated by the large image of Boris Johnson anchored by dramatic headline and subheadings
• The choice of the image of Boris Johnson focuses on his code of expression and anchor of the captain. He has been criticised previously for his smirk and here the newspaper has selected an image with this expression reinforced by the caption I'm not going which connotes his seemingly uncaring attitude
• This selection and combination of images and text conveys the attitudes and beliefs of the newspaper whose political allegiance of left wing is suggested by the more active image of keir starmer and the anchor crushing reffering to the way he dealt with Boris Johnson in the house of cpmkond
• The subheading uses numbers to highlight the misdemeanours that Johnson was said to be involved in along with the evidence to support this 300 pictures handed over
• The inclusion of the elipsis construct a dramatic pause vedire and still suggesting the weight of evidence against him should be enough but he doesn't take responsibility