Strengths of conducting correlations
+able to identify relationships between variables w/o having to manipulate the behaviour so can be used in situations where an experiment would be unethical or impractical/it would be unethical or impractical to manipulate the behv/IV = upholds the rep of psychology
+starting point of research, often used to suggest ideas for future experimental research = can create hypotheses for future experiments
+use of quantitative data increases objectivity (validity/science) + replicability (reliability)