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Research methods
Self reporting techniques
Types of self report
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Kayla
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Cards (13)
What is a questionnaire?
A set of questions designed to
investigate
a particular topic
Strengths of using a questionnaire?
Can be sent by hand, post, internet so lots of data can be collected
Quick and easy
Large sample
Can get people live far apart
Replicability- since they are standardised studies involving them can be easily replicated strengthening certainty in the findings
Quantifiable- provide data in a consistent format which means it can be studied in an objective way
What are the two types of questions in a questionnaire?
Open
and
closed
questions
What is an open question?
A question that allows respondents to provide their own responses
What is a closed question?
A question that has a fixed set of responses
What are the strengths of using questionnaires?
Can be distributed widely (hand, post, internet)
Quick and easy to complete
Can gather data from a large sample
Allows for responses from people far apart
Standardized for replicability
Provides quantifiable data
What are the weaknesses of using questionnaires?
Depend on
participants' reading ability
Cannot control
interpretation of questions
Potential for
biased samples
Risk of dishonest answers
Less detail compared to
interviews
What are the three types of interviews?
Structured
,
semi-structured
, and
unstructured
What are the characteristics of structured interviews?
Series of
fixed questions
Limited range of answers
Fast to complete
Provides
rich data
that is easy to sample
What are the characteristics of semi-structured interviews?
Open-ended questions
Respondents
can speak freely
Provides more depth
Difficult
to compare answers
What are the characteristics of unstructured interviews?
No
prepared questions
or schedule
Broad aim with no
strict rules
What are the strengths of interviews?
Provide detailed
data
Allow deeper exploration of
topics
Replicability
in structured interviews
Avoid oversimplifying
issues
Greater attention to individual
viewpoints
What are the weaknesses of interviews?
Demand characteristics/
interviewer effects
Lack of
quantifiable
data
Time-consuming and
expensive