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Social influence
Conformity
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Created by
Elena
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Cards (24)
What is the main topic of the video series discussed in the study material?
The
psychology
of
social influence
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How is social influence defined in the study material?
It is how other people's
behavior
can shape and change our behavior
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What are the three main topics covered in the video on conformity?
Research of
Solomon Asch
and his variations
Types
of conformity
Explanations of conformity
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What is the definition of conformity as mentioned in the study material?
A change in
behavior
or
beliefs
due to real or imagined
group pressure
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What are the different types of conformity described in the study material?
Compliance
Internalization
Identification
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What does compliance involve in terms of conformity?
Going along with others in public while
privately
maintaining personal views
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How does compliance differ from internalization?
Compliance is
temporary
, while internalization leads to
permanent
change
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What is internalization in the context of conformity?
Accepting the
group's
beliefs and behaviors as one's own
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What is identification in terms of conformity?
Changing
behavior
or
beliefs
to be associated with a particular group
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How does the Stanford Prison Experiment relate to identification?
Participants
conformed to social roles of prisoners or guards
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What are the two explanations for conformity mentioned in the study material?
Normative social influence
Informational social influence
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What is normative social influence?
Conforming due to the
desire
to be liked and
fear of rejection
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How does Steve's behavior illustrate normative social influence?
He pretended to like
Apple
products to fit in with colleagues
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What is informational social influence?
Conforming
due to the desire to be right and gather accurate information
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How does Emily's behavior demonstrate informational social influence?
She changed her diet after learning about the benefits of
veganism
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What supporting evidence is provided for informational social influence?
Jenis
(
1932
) bean
estimation
experiment
Participants
changed their estimates after group discussion
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What type of conformity is demonstrated in Jenis's 1932 experiment?
Internalization
, as public views matched private views
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Who conducted the famous conformity experiment involving line lengths?
Solomon Asch
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What was the main task in Asch's line length experiment?
Participants
had to determine which line matched the length of another line
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What effect did group size have on conformity in Asch's research?
Conformity
increased
with a group size of three
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How did unanimity affect conformity in Asch's variations?
Conformity decreased when there was a partner giving the
correct
answer
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What happened to conformity rates when the task difficulty increased in Asch's study?
Conformity rates
increased when the task was more difficult
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What did participants express during interviews after Asch's experiment?
Many conformed due to fear of ridicule, demonstrating
normative social influence
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What are the key takeaways from the video on conformity?
Types of conformity:
compliance
,
internalization
,
identification
Explanations: normative and informational social influence
Key studies:
Solomon Asch's
line experiment and
Jenis's
bean estimation
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