Media

• positive effects of media coverage:

  • attendance rise - people want to see best players and role models
  • supporters become better informed
  • easier to attract sponsorship
  • encourages participation
  • develops personalities and role models
  • multiple cameras gives viewers close up view of action
• negative effects of media coverage:

  • attendance falls - more people watch from home
  • only few sports on TV - minor sports not shown
  • sports personalities lose privacy
  • events sensationalised to promote media rather than sport
  • changes to playing season
  • changes to event timings
  • changes to rules
• • media is means of mass communication
  • types: printed, TV, internet, social media