Sponsors

• sponsorship benefits on performer:

  • increased publicity and reputation
  • advertising their club
  • free samples, clothing, equipment, footwear, money
• sponsorship benefits on clubs:

  • promotional value
  • seen as role models
  • association with other businesses
• sponsorship benefits on businesses:

  • more revenue
  • associated with high quality products
• P - publicity (sport regularly with media)

  A - association (with popular team/individual)

  S - support (money/clothing/footwear)

  T - tax (lower tax bill for other businesses)