Golden Triangle

• sport and media:

  • sport uses funding from media to improve quality of compeitions
  • media sees sport as commodity
  • media controls timings and structure of competitions
• media and sponsorship:

  • sponsorship uses media to advertise products
  • media recieves funding from sponsorship to have money for broadcasting rights
• sport and sponsorship:

  • sport uses funding from sponsorship to improve revenue
  • sponsorship uses sport for advertising