Commercialisation
Cards (5)
- performer:
- media focus on individual personalities rather than event
- performer must be aware of ability to be sold (marketability)
advantages:- sponsorship brings additional income - improved performances, facilities, equipment - skills and fitness will develop
- performer will have less stress due to sponsorship features - less financial worry
disadvantages:- elite performers used to high income
- media can intrude on personal life
- sponsor products may contract performer‘s views - doing sponsor for money
- pressure on performer to win - loss of sponsorships
- sport:advantages:
- sponsorships bring increased income for sport - less reliant on spectator income
- sponsorships bring new competitions and more media interest
disadvantages:- sponsorships rely on media - media want best sports and ignore minor sport
- sponsors control what, when, who is shown on TV
- sponsors control cameras and logos for maximum exposure on camera
- timing of events decided on sponsors
- teams change strips to suit sponsors
- officials:advantages:
- more matches officiated by high officials - become famous
- full time officials get paid up to $100,000 per year
- matches held around world - increased travel
disadvantages:- officials in media spotlight over decisions face criticism
- criticism for not performing well, being biased, cheating
- spectators:
- more money - better players
- large screens - better informed and knowledgeable
- more opportunities to watch different sports
- dedicated TV channels
- problem of isolation from live match
- minor sports not covered on TV
- sponsors:advantages:
- provides sponsors with publicity for product
- large audience - want association with success
- status of product linked to success
- increased sales of product - increased income for business
disadvantages:- any negative publicity of sport, team, individuals affects sponsor and sale of product
e.g crowd trouble, poor results, cheating, drugs