Section 3: Marketing

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Created by
Mika Moodley

Cards (15)

  • What is the focus of Section 3 in IGCSE Business Studies?
    Marketing
  • What is the first topic covered under marketing in IGCSE Business Studies?
    Marketing, competition and the customer
  • Why is market research important in marketing?
    It helps businesses understand customer needs and preferences
  • What is the second topic covered in Section 3?
    Market research
  • What does the marketing mix consist of?
    Product, price, place, and promotion
  • What is the third topic in the marketing mix section?
    The marketing mix: product
  • What is the focus of the marketing mix: price?
    Setting the right price for products to attract customers
  • What is the fourth topic in the marketing mix section?
    The marketing mix: price
  • What does the marketing mix: place refer to?
    It refers to how products are distributed and where they are sold
  • What is the fifth topic in the marketing mix section?
    The marketing mix: place
  • What is the purpose of the marketing mix: promotion?
    To communicate with customers and persuade them to buy products
  • What is the sixth topic in the marketing mix section?
    The marketing mix: promotion
  • How does technology impact the marketing mix?
    It influences how products are marketed and sold
  • What is the seventh topic in Section 3?
    Technology and the marketing mix
  • What is the focus of marketing strategy?
    It outlines how a business will reach its target market