Minority influence

• What is the first strategy used by minorities to persuade the majority?

  Consistency
• Why is consistency important for minority influence?

  It ensures the minority's message remains clear and focused
• How can a minority demonstrate commitment to their cause?

  By making sacrifices, such as recycling for others
• What does flexibility in minority influence entail?

  Willingness to compromise for the majority's acceptance
• What are the three main strategies used by minorities to persuade the majority?

  • Consistency: Maintain a clear message
  • Commitment: Show dedication through sacrifices
  • Flexibility: Be willing to compromise
• What evidence supports the effectiveness of the consistency strategy in minority influence?

  Moscovici's experiment with confederates stating pictures were green
• What was the outcome of Moscovici's study regarding consistency?

  The majority conformed to the minority when they were consistent
• What was the focus of Nemeth's study on minority influence?

  Compensation awarded in a court case scenario
• What did Nemeth's findings reveal about flexibility in minority influence?

  Flexibility led the majority to lower their compensation offer
• How do the strategies of consistency and flexibility differ in their impact on majority influence?

  Consistency provides a clear message, while flexibility allows for compromise
• What are the strengths of the strategies used in minority influence?

  • Consistency: Supported by evidence from Moscovici's study
  • Flexibility: Supported by evidence from Nemeth's study