Social change (minority and majority)

• What are the three strategies of minority influence for social change?

  Consistency, commitment, and flexibility
• Why is consistency important for minority influence?

  It ensures the minority's message remains clear and persuasive
• How can commitment be demonstrated by a minority group?

  By making sacrifices for their cause
• How does flexibility aid in minority influence?

  It allows the minority to suggest small changes that the majority can accept
• What is the snowball effect in the context of social change?

  It describes how more people change their behavior as the minority influence grows
• What happens to individuals who do not conform to the new majority?

  They change their behavior due to normative social influence
• What evidence supports the effectiveness of the consistency strategy in minority influence?

  Moscovici's study showed that consistent confederates influenced the majority's responses
• What was the outcome of Nemeth's study regarding flexibility in minority influence?

  The majority lowered their compensation offer when the minority was flexible
• What are the key strategies for minority influence to achieve social change?

  • Consistency: Maintain a clear and unwavering message
  • Commitment: Show dedication through sacrifices
  • Flexibility: Be willing to compromise for gradual change
• What are the strengths of the strategies of minority influence based on research evidence?

  • Consistency: Supported by Moscovici's findings on conformity
  • Flexibility: Supported by Nemeth's findings on compensation decisions