Types of Non-Price Competition

• What are the types of non-price competition?


  • Product differentiation
  • Advertising and Marketing
  • Innovation
  • Customer service
  • Distribution channels
• What is meant by product differentiation?


  Firms emphasise the unique qualities and features of their products through branding, quality, design, or advertising.
• What is meant by advertising and marketing?


  Firms engage in extensive advertising and marketing campaigns to create brand loyalty and awareness.
• What is meant by innovation?


  Competing through the development of new products, technologies, or processes.
• What is meant by customer service?


  Offering exceptional customer service and support as a competitive advantage.
• What is meant by distribution channels?


  Establishing efficient distribution networks to reach customers faster ad more conveniently.
• What does non-price competition involve?


  Non-price competition involves advertising and marketing strategies to increase consumer demand and develop brand loyalty.