human fieldwork:canterbury

• what is the aim of the investigation

  how economically sustainable is canterbury high street?
• what is the hypothesis of the investigation?

  canterbury has more chain stores than independent stores

  more people can be found closer to chain stores than independent stores
• where is canterbury located?

  it is located within kent in south east england

  it is 20 minutes south from the nearby coastline
• why was canterbury high street chosen as the data collection site?

  it is easily accessible

  it has many stores

  it is busy
• what sampling strategy was used and why?

  stratified sampling

  it is flexible so therefore it fits with a lot of different enquires
• what is a risk assessment?

  deciding what could go wrong and how to prevent it
• why is it important to carry out a risk assessment?


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• what were the hazards and risks in the investigation?

  slippery floors mean people can fall over and injure themselves - this can be fixed by wearing suitable shoes

  crowded places can mean getting lost - this can be fixed by using a map
• how was data about questionnaires collected and presented?

  we went round the high street politely asking members of the public to complete the questionnaire sheet

  
  

  the data was collated into a table and presented as a bar graph
• what are the advantages and disadvantages of presenting questionnaire data using a bar chart?

  advantages:

  visual form so it is easy to understand

  can summarise large data

  can see clear trends and make comparisons easily

  disadvantages:

  doesn't show the causes of trends

  requires additional explanation so it can be misleading
• what was the result of the questionnaire on the types of stores?


  most people believe that there are more chain stores than independent stores
• how was data about environmental quality collected and presented?

  we collected the data by walking around the high street and ticking boxes on a sheet to rate buildings, traffic levels etc

  the data was presented using pictograms
• what are the advantages and disadvantages of presenting environmental quality using pictograms?

  advantages:

  easy to identify trends

  attracts people as it includes pictures

  doesn't require additional explanation so it saves time

  disadvantages:

  cannot show complex observations as it is too simple

  not suitable for continuous data
• what is the result of the environmental quality data collected?

  the quality is good

  the streets are clean and not too busy