ratio highest level of measurement. The higher the level, the more complex the measurement is.
At the ratio level, values can be categorized, ordered, have equal intervals and take on a true zero.
ratio data takes on number values, from which we can tell exactly how much bigger one value is than another.
Hair length quantitative as can be described with numbers. We can tell exactly how much bigger one number is than another, for instance 20 cm-long hair is twice as long as 10 cm-long hair, so this must be ratio data.
the value of ratio data can't go below zero as it can't take on negative values. e.g. impossible to have a height of -130cm or mass of -30kg