Commercialisation

• What is a negative impact of the commercialization of sport on individual sports?

  Over reliance on investment
• Which groups receive less funding in sports due to commercialization?

  Female and disabled sport
• How does pay-per-view affect access to sports?


  It makes it less able for people to watch
• What is a societal impact of the commercialization of sport?


  Money is not always directed to grassroots
• What pressures do performers face due to commercialization?

  Pressure to win
• What is a privacy concern for performers in commercialized sports?

  They have no privacy
• How can a product's image negatively affect performers?

  If the product has a bad image, it can reflect poorly on them
• What financial issue can arise if sponsors withdraw from a sport?

  Performers may face financial issues
• What is a financial burden for spectators due to commercialization?

  High subscription costs
• How do start times of games change due to commercialization?

  Start times are changed
• What is a negative impact on the flow of the game due to commercialization?

  Breaks in the flow of the game
• What does PPV stand for in the context of sports commercialization?

  Pay-per-view
• What is a disadvantage for minority sports due to commercialization?

  They are not shown as frequently
• What is one positive impact of the commercialization of sport on individual sports?

  Increased revenue
• How does commercialization of sport contribute to grassroots participation?

  It creates more role models
• What is a positive impact of commercialization of sport on society?

  Development of disabled equipment/facilities
• How does commercialization benefit performers in sports?

  It provides enough money to train full-time
• Give an example of a performer who has benefited from a sponsorship deal.

  Ronaldo with his Nike deal
• What is one way spectators benefit from the commercialization of sport?

  They have more coverage of events
• Name one type of media coverage available today.

  Terrestrial TV (e.g. BBC-FA Cup)
• What is an example of TV subscription media coverage?

  Sky
• What type of media coverage is associated with boxing?

  TV PPV (Pay-Per-View)
• What is an example of a radio sport station?

  Radio 5 Live
• What type of media coverage was prevalent in the 1980s?

  All male presenters
• What was a significant issue in sports coverage during the 1980s?

  Football hooliganism was rife
• How was the coverage of sport predominantly characterized in the 1980s?

  It was predominantly male
• What aspect of female sports was largely ignored in the 1980s?

  Very little attention was given to female sport
• What technological advancement was absent in the 1980s?

  No social media
• What are two reasons for changes in sports media coverage since the 1980s?

  Commercialization of the Olympics and changing status for women
• How have technological developments influenced sports coverage since the 1980s?

  They have expanded the types of media coverage available
• What is a negative effect of media on sponsorship in sports?

  Sponsorship is mainly given to athletes in sports that media are interested in.
• How does lack of media coverage affect individual sports?

  Lack of media coverage can lead to a lack of funding in some sports.
• What influence does media have on the timing of sports events for spectators?

  Media can influence timings, which may not be good for young families.
• What is a positive effect of media on sports performers?

  Performers can be sponsored and earn more money.
• How does increased media coverage affect participation in individual sports?

  Increased media coverage leads to higher participation in individual sports.
• What is a positive effect of media on spectators in sports?

  There is increased availability of sport due to more coverage.
• What is the Golden Triangle in sports media?

  • Media
  • Sponsorship
  • Sport
• What is the relationship between sponsorship and media in sports?

  Sponsorship money is influenced by media interest in sports.
• How does media coverage impact funding in sports?

  Media coverage can lead to increased funding for sports that receive attention.
• 5 factors leading to commercialisation of sport

  1. Growing spectatorship ( TV - Sky sports. Bigger stadiums. —> more opportunity)
  2. More media interest (Sky, TNT, livestream on social media (e.g. Youtube for netball)
  3. Professionalism ( women getting paid, more job opportunities ( e.g. Physio, coach, commentators)
  4. Advertising ( adverts in between live stream)
  5. Sponsorship ( of teams / stadiums ( e.g. Etihad stadium - Man City)