When a view held by a minority group challenges the majority group and is eventually accepted by the majority
What are the 6 steps to social change?
-Draw attention
-Consistency
-Deeper processing
-Augmentation principle
-Snowball effect
-Social crypto-amnesia
Draw attention?
When the majority are exposed to the views of a minority, attention is drawn to the issue
Consistency?
Minorities are more influential when fighting for social change if they express their arguments consistently over time
Deeper processing?
As a result of the conflict they feel, people begin to examine the minoritys argument more deeply
Augmentation principle?
If there are risks involved for the minority in putting forward their argument then they are taken more seriously
Snowball effect?
As more and more people change their views and join the minority it grows until it eventually becomes the majority
Social crypto-amnesia?
When people forget the origin of a social change and cannot recall what life was like before the social change, but just know that there was a social change
