this girl can

• who developed the this girl can advert?

  sport england
• who funded the this girl can advert?

  national lottery
• what was the purpose of the advert?


  to break down the key barrier that stopped women from doing sport- the fear of judgement.

  also to celebrate active women doing sport
• who is the target audience?

  females aged 24-40 as the group were identified as least likely to take part in sport for fear of being judged because of their appearance.
• who is the advert trying to appeal to?


  women as in the advert she is enjoying being active. the use of bright colours creates a positive environment
• why do they use hashtags?


  to appeal to a modern audience, generates information and creates a social cohesion by bringing people together.
• what is the key message of the camaign?


  that women should be proud of what they look like and therefore not be afraid of judgement when taking part in physical activity.
• what are the values of the campaign?


  the woman in the dominant image isn't based on her looks. instead the value is being happy and healthy.
• what does the brand name suggest?

  'this girl can' suggests women can be active and they can do it
• what did the research that sport England carried out show?


  that there was a massive gender gap in the participation. as a result of the campaign, over 1.6 million women got involved in sport.

  numbers of women joining sport clubs now is faster than men joining sport clubs