Basics

• What does the term “media” refer to ?

  • Technology involved
  • Institutions and organisations involved
  • Products of these institutions
• What technology is involved in the media ?

  • TV
  • Computers
  • Mobile phones
  • Game consoles
• What institutions are involved in the media ?

  • The press
  • Cinema
  • Broadcasting
  • Advertising
  • Publishing
  • Social media
• What are the products of media institutions ?

  • News
  • Films
  • TV shows
  • Newspapers
  • Books
  • Social media
• What 2 groups is media divided into?

  1. Traditional media
  2. New media
• What is “Traditional media“ ?


  Print, broadcast, and other forms of communication that existed before the internet age
• Features of the “Traditional media” ?

  • Mass media
  • Uniform messages
  • Non-interactive
• What is the “New media” ?


  Screen based, digital media developed from the internet age

  Mass audience
• How is media a powerful agent of secondary socialisation ?


  Influences out individual sense of identity and our consumer spending choices
• What % of adults have internet at home ?

  94%
• What % of households have a TV ?


  97%
• On average, how many hours do brits spend watching TV per day?


  4hrs
• What % of adults own a smartphone ?


  87%
• How does the media put across a dominant ideology according to Morley?


  Produces content in a way that that will make the audience respond in a desired way
• What does Althusser (Marxist) say about the media?


  Ideological state apparatus used to justify the position of the ruling class and control the public