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Media
Ownership & control
Ownership
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Created by
Anais Yellin
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Cards (21)
What is the
concentration of ownership
for national newspapers?
3 companies dominate
90%
of the
UKs
national newspaper market
What 3 companies dominate the
UKs
national newspaper market
DMG Media
News UK
Reach
What is the
concentration of ownership
for local newspapers in the
UK
?
71%
of local newspapers owned by
6 companies
What is the
concentration of ownership
for online news platforms?
10
of
top 15
owned by
Meta
,
Google
&
X Corp
How much of the UK’s
national newspaper market
does
Viscount Rothermere
own?
Sole owner of Daily Mail
Control
40%
of the UK’s national newspaper market
How much of the online news audience does
Mark Zuckerberg
control?
72%
What does
Bagdikian
say about the
concentration
of
media ownership
?
A handful of
global
media companies & moguls dominate the world
mass media
&
control
every step of the information process
Define a
Media Mogul
A person who
dominate
or controls a large media
enterprise
What are the main features of
Media ownership
?
Concentration of Ownership
Vertical integration
Horizontal integration
Global ownership
Conglomeration and diversification
Global conglomeration
Synergy
Technological convergence
What is the concentration of ownership in media?
Most media is concentrated in the hands of a few
large
companies.
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What percentage of UK video-on-demand subscriptions do Netflix, Prime, and Disney+ account for?
80%
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What is horizontal integration in media ownership?
It refers to media owners having interests in a range of
media types
.
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Which company owns a third of the UK's national newspaper market?
Murdoch's News Corp
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What is vertical integration in media ownership?
It is a
concentration
of ownership within a single medium.
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Which media outlets does Daily Mail & General Trust own?
Daily Mail,
Mail on Sunday
, and
Metro
.
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What does global ownership in media imply?
Media ownership is
international
with owners having global
empires
.
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What are conglomerates in the context of media companies?
They are companies with diverse interests in
various
products beyond media.
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What is global conglomeration in media ownership?
It combines global ownership and conglomeration,
producing
various products.
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What is synergy in media companies?
It is when companies
produce
,
promote
, and
sell
a product through different
subsidiaries.
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How does synergy enable greater sales?
By producing
products
in different forms and promoting them together.
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What is technological convergence in media?
It is when companies maximize sales by promoting products in various
formats
on a single device.
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