Design Elements

• The design elements at higher are;

  • line
  • shape
  • texture
  • size
  • colour
  • value
  • mass/weight
• The design elements at advance higher are;

  • pace
  • focal point
  • silhouette
• Shapes can be

  1. organic
  2. geometric
  3. abstract
• Texture can be physical or visual
• Techniques used by he designer can slow down or speed up how a message is communicated
• Fast Pace adverts will aim to get a message across quickly with large text and eye catching images
• An example of a fast pace design is an advert on the side of a bus
• A slow pace design will aim to have smaller writing and more information as you would expect the reader to spend time reading
• An example of a slow pace design in a newspaper article
• A focal point is created by arranging and/or sizing components to lea the eye to a feature or to a specific area of a page
• Focal Points can also be created by editing on images so that one area is in focus or in colour
• Effective use of golden ratio and rule of thirds can create a focal point
• Focal Points an be achieved by using

  • contrasting colours
  • layers
  • directional lines or images
  • a central location
• Silhouette creates a dramatic effect by using a clear outline and black filled image
• Silhouettes can make use of negative space