Aesthsetics

• What does aesthetics refer to in product design?

  Aesthetics refers to the appearance and styling of a product.
• How does aesthetics influence purchasing decisions?

  Aesthetics influences purchasing decisions by appealing to individual preferences and likes.
• What do designers look at to determine popular fashions and styles?

  Designers look at markets to determine popular fashions and styles.
• What are the key aspects of aesthetics that one should be familiar with?

  • Colour
  • Shape & Form
  • Proportion & Size
  • Texture & Materials
  • Contrast & Harmony
  • Fashion, Style & Fad
• Why is the choice of colour important in product design?

  The choice of colour is important because it can affect how a product sells and evoke emotions.
• How can colour affect a product's shape and form?

  Colour can make a product stand out and appeal to consumers by influencing its perceived shape and form.
• What emotions can the colour red evoke?

  The colour red can evoke warmth, anger, love, passion, danger, and excitement.
• What does the colour blue represent in terms of emotion and connection?

  The colour blue represents coldness, calmness, loyalty, peace, and sadness.
• What are dynamic shapes characterized by?

  Dynamic shapes have curves, swoops, and complex forms that are eye-catching.
• What are geometric shapes characterized by?

  Geometric shapes consist of 2D shapes such as rectangles, triangles, and circles.
• How do organic shapes differ from geometric shapes?

  Organic shapes are inspired by the natural world and are often more approachable and friendly.
• What does proportion describe in product design?

  Proportion describes how well the different parts of a product relate to one another in terms of size.
• What happens when parts of a product are disproportionate?

  When parts are disproportionate, people can form negative opinions of the product.
• How does texture influence the perception of a product?

  Texture influences perception by making products feel either cheap or expensive based on their materials.
• What is the role of contrast in aesthetics?

  Contrast describes things that oppose each other, while harmony describes things that work well together.
• How do warm and cool colours interact in design?

  Warm colours harmonise with each other, while they contrast with cool colours.
• What is the difference between fashion, style, and fad?

  Fashion is current and popular, style is distinctive and long-lasting, and fad is short-lived.
• What does the hairdryer’s black colour signify in terms of aesthetics?

  The black colour creates a stylish and sleek appearance.
• How does the high gloss finish of the hairdryer affect its perception?

  The high gloss finish makes the hairdryer appear expensive and of good quality.
• What effect do organic shapes have on the perception of the hairdryer?

  Organic shapes make the hairdryer appear safe and user-friendly.
• How do the bright red buttons contrast with the dark black body of the hairdryer?

  The bright red buttons and dark black body create an eye-catching contrast.