The Loman men are swept up in plans for a new business. Their misplaced values and beliefs are seen again.
Biff and Happy tell Willy of their Loman Brothers business idea and Biff's plan to visit Bill Oliver the next day in order to ask for a start-up loan.
We see how easily the Loman's are swept away by the illusion that success is imminent, with Willy telling his boys, "I think your troubles are over".
It is assumed that Biller Oliver will remember, and still admire, Biff, despite the reality behind why Biff left Oliver's employment.
"Start off with a couple of your good stories to lighten things up. It's not what you say, it's how you say it- because personality always wins the day."
Willy again repeats his mantra that success is built on "personality", giving his sons dubious advice that this alone, rather than substance (e.g. a sensible business plan) will prevail.
Act One ends on a note of impending doom, again signalling the inevitability of Willy’s demise.
While upstairs, Willy dreams of Biff's golden future.
We follow Biff to the kitchen and, eventually, the gas heater, from behind which he discovers Willy's hidden rubber tubing.
Miller contrasts Willy's fantasy with reality.
The "golden pool of light" which Biff walks in symbolises how Willy still idealises him- as the star footballer who came out onto Ebbets Field with "the sun all around him."
"[The light on Willy is fading. The gas heater begins to glow through the kitchen wall...]"
Miller uses lighting effects to undercut Willy's optimism, with the "glow" from the gas heater reminding the audience of Willy's suicidal urges
Act One ends on a note of impending doom, again signalling the inevitability of Willy's demise.