The design team

• What is the primary role of a designer in a design team?

  They have the lead role and provide the vision.
• How do market researchers identify the needs of target markets?

  They use questionnaires, focus groups, and observe user trials.
• What is the role of accountants in product development?

  They manage the research and development budget for the proposed product.
• What do engineers contribute to the design team?

  They provide expertise in materials and technology feasibility.
• What is the main responsibility of a manufacturer in the design process?

  They manage production and inform on workforce training needs.
• What is the role of marketing teams as the design nears completion?

  They raise awareness of the product through advertising and promotions.
• What do ergonomists specialize in?

  They specialize in human dimensions and behavior.
• Why is it important to involve consumers in the design process?

  To ensure the product meets the needs of the end users.
• What information do retailers have about their customers?

  They know what customers want and how much they spend.
• How do retailers gather detailed information about customer spending?

  Through loyalty cards that track customer purchases.
• What is the role of economists in product development?

  They advise on the economic viability of releasing a product.
• How do economists identify emerging markets?

  By knowing where people are spending their money and who has disposable income.
• What is the role of a designer in relation to other team members?

  They act as the link between all other members of the design team.
• What is the purpose of using focus groups in market research?

  To gather insights on consumer preferences and needs.
• How do accountants balance development costs with predicted sales?

  They compare the cost of development and manufacturing with predicted sales and marketing costs.