Cultural & Social Factors In Marketing

• What influences a business' consideration of global expansion?

  Cultural and social factors
• How do cultural differences affect global expansion?

  • Businesses may need to adapt to cultural differences
  • Different countries have varying cultural norms
• Which countries are mentioned as having communist or collaborative cultures?

  Vietnam and North Korea
• What type of culture does the USA have?

  Individualistic culture
• How do different tastes impact global expansion?

  • Businesses may need to adapt to local tastes
  • Cultural differences influence consumer preferences
• How do language barriers affect global expansion?

  Businesses may lack skills to trade across languages
• If Seneca offers courses in Brazil, what must they provide?

  Courses and marketing in Portuguese
• What unintended meanings can affect global expansion?

  • Inappropriate translations
  • Inaccurate branding and promotion
  • Recognition of cultural norms differences
• What did Coca Cola's brand translation in Chinese initially mean?

  Bite the tadpole