Theorists

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Created by
Neve Bussey

Cards (12)

  • Genre
    Theorist:Neal
    Repetition and difference
    Fluidity
    Contexts
  • Codes
    Theorist:Barthes
    Connotations and anchoring
    Semantic
    Symbolic
    Enigma
    Action
  • Binary opposites
    Theorist:Levi-Strauss
    Binary opposites
    How's is Binary opposite resolved
    Reinforce or subvert B/O
  • Stereotypes
    Theorist:Hall
    Simplified Representations
    Unequal social power
    One less powerful
  • Identification
    Theorist:Gauntlett
    Representations offer tools for Identification
    Past:Singular and straightforward
    Present:Pick and mix
  • Gender
    Theorist:Van Zoonen
    M+F represented differently
    F:Domestic and caring
    M:Social and rational
    Females objectified
  • Ethnicity
    Theorist:Gilroy
    Post colonial attitudes
    Civilisationism
    Racial hierarchy
  • Cultivation
    Theorist:Gerbener
    Repeated patterns
    Common sense ideology
    Passive audience
  • Reception
    Theorist:Hall
    Preferred
    Negotiated/Oppositional
    Active audience
  • Profit and power
    Theorist:Curran and Seaton
    Media industry dominated by oligopoly of Conglomerates
    This limits creativity and quality
    More variety would be better
  • Tried and tested methods
    Theorist:Hesmondhalgh
    Cultural formatting using genre,franchise,stars
    Minimise risk and maximise audience
    Vertical intergration
    Horizontal intergration
  • Regulation
    Theorist:Livingston and lunt
    Interest of 'citizens' vs 'consumers'
    Who is regulation for?
    Is regulation still viable in the age of global corporations and the internet