when something desired (a reward) is given in response to a desired behaviour. This leads to a desirabke behaviour being repeated
what is negative reinforcement
when a response or behaviour is strengthened by stopping, removing or avoiding a negative outcome. This occurs when a human (or animal) avoids something unpleasant
what is a punishment
doing something unpleasant to stop a behaviour. Punishment does not stop a behaviour, but stops an undesired one
how was skinners rat positively reinforced
by receiving a pellet of food as a reward, as a consequence of its actions, the rat continued to display this behaviour
how was the rat punished
skinner changed the mechanism so that when the rat pressed the lever it was given an electric shock. as a consequence of this, very quickly the rat stopped pressing the lever
how was the ratnegatively reinforced
when skinner electrified the floor the rat was bouncing around and accidentally pressed the lever. this turned the electric current off and the rat learnt to press this to avoid something unpleasant
how can operant conditioning be applied to behaviour modification
token economy
- each time a desirable behaviour they are given a token which can be exchanged for a privilege or reward
- if they act inappropriately a token will be taken away
how is the approach being an example of environmental determinism a weakness
p - it claims all behaviour is due to external factors
e - for example, all behaviour is thought to be result of past learning either through association or through consequences of behaviour. skinner argued that free will is an illusion
t - therefore, behaviourism ignores the role of free will in human behaviour which is a problem as people may not feel responsible for their actions or feel like they have the power to change
why is the approach being reductionist a weakness
p - it attempts to reduce behaviour down to just one level of explanation
e - for example, the approach focuses on past leaning ignoring factors such as genetics, cognitive processes, or wider socio-cultural factors which may influence behaviour
t - therefore this approach may be viewed as overly simplistic and lacking in validity as an explanation for human behaviour