Jeremy Bentham

• "Nature has placed mankind under the governance of two sovereign masters, pain and pleasure"
• Pleasure and pain rule us - morality is linked to both observation and experience
• Hedonic Calculus 


  Able to measure pleasure and pain
• (7) Can calculate objectively in terms of:

  • intensity
  • duration
  • certainty
  • proximity
  • purity
  • productiveness
  • extent
• Pain and unhappiness is the one intrinsic evil