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Cards (8)

  • Aim: To investigate the duration of LTM.
  • Method: 392 American university graduates were shown photographs from their high school yearbook and for each photograph participants were given a group of names and asked to select the name that matched the photographs.
  • Results: 90% of the participants were able to correctly match the names and faces 14 years aftergraduating and 60% of the participants were able to correctly match the names and faces 47 years after graduation.
  • Conclusion: Bahrick concluded that people could remember certain types of information, such as names and faces, for almost a lifetime. These results support the MSM and the idea that our LTM has a lifetime duration (at least 47 years), and is semantically encoded.