Content Analysis

• What is content analysis?

  • Research method that involves indirectly observing people by analysing their communications
• What does content analysis involve?

  • Turning qualitative data into quantitative data so it can be easily analysed
• What are the steps of content analysis?

  • Sampling
  • Reading
  • Coding
  • Tallying
  • Comparison
• What is sampling?

  The researcher gathers the material they will use for their content analysis
• What is reading for content analysis?

  The researcher familiarises themselves with the material
• What is coding?

  The researcher decided how to categorise their analysed material
• What is tallying?

  Counting the number of occurrences in each category
• What is thematic analysis?

  If the researcher wants to analyse content without turning it into quantitative data.

  So they look for descriptive themes running through the content