Marketing Mix

• What is the marketing mix?

  The combination of factors affecting purchasing decisions
• What are the 7Ps in the marketing mix?

  People, Process, Physical evidence, Product, Place, Price, Promotion
• What does the 'People' factor in the marketing mix include?

  Customer-facing staff and transaction employees
• How does Marks & Spencer's demonstrate the 'People' factor?

  By valuing quality customer service
• What does the 'Process' factor in the marketing mix refer to?

  The systems supporting the transaction
• What is an example of the 'Process' factor?

  Online booking systems in doctor's surgeries
• What does 'Physical environment/evidence' include in the marketing mix?

  Physical premises and product placement
• What are the original 4 Ps of the marketing mix?

  Product, Place, Price, Promotion
• Why might a business change its marketing mix?

  Due to changes in market conditions and customer preferences
• What influences a business's marketing mix decisions?

  The type of product being sold
• How do convenience items affect the marketing mix?

  They focus on speed and availability
• What is the focus for shopping items in the marketing mix?

  Customer service and product information access
• What do consumers expect when purchasing luxury products?

  Sophisticated stores and customer service
• Which marketing mix factors are emphasized for luxury goods?

  Processes and physical evidence
• How does the marketing mix differ for luxury products compared to convenience items?

  Luxury products focus on service and environment